Monday, March 15, 2010

HYPORDERMIC NEEDLE THEORY

Hypodermic Needle Theory also known as The Magic Bullet Theory, the rational mind was a mere facade, incapable of resisting powerful messages. People have no ability to screen out or criticise these messages. The messages penetrate to their subconscious minds and transform how they think or feel.
For the hypodermic needle, it changes the minds and perception of the individual. For propaganda case like this, a person can communicate to the masses through the media, convince or persuade or influences its viewers or listeners to confine with his or her decision.

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